Thursday February 23rd 2012                    VCherish Consultancy                   Tomorrow's Young Achievers
Youth Consultant - Business, Careers & Web  

VCherish Consultancy – Marketing, PR & Communications Advisory

Write to: pushpendramehta@vcherishmedia.com
Marketing & Communications: Areas of Service
Organizations, Services & Individuals

“Marketing, PR & Communications” Consultancy across multiple domains:

  • Financial Services:
  • Microfinance
  • Cards/Payments
  • Consumer/Retail Lending
  • Consumer/Retail Banking
  • Online, Mobile & Direct Banking
  • Biometrics, Privacy & Fraud Prevention
  • SMEs & Startups
  • Virtual Media & Publishing
  • Education
  • Retailing
  • Telecommunications
  • Travel & Tourism
  • Non-Profits/NGOs

Your Questions- Marketing / Questions, PR & Communications Consultancy

Your Questions- Marketing / Questions, PR & Communications Consultancy Whether you are a big or reputed organization or service, a SME or startup venture, an online/offline mainstream or non-mainstream endeavour, or an individual, group or community, we hope that at least one of your marketing and communications concerns or questions (given below) will prompt you to get in touch with us:

  • How can I synchronize my organization with “New Age” marketing and communications?
  • How do we leverage the virtual, digital, internet or mobile world to promote our organization or services? We need help to formulate a marketing, public relations and communications plan for the online/offline world?
  • “Word-of-mouth marketing (WOM) and positive publicity” is considered the most powerful form of marketing. How can we integrate WOM with prudent PR?
  • Can we get a proficient voice to review our website/portal, online groups/audio/video, podcasts, publishing and blogs?
  • Should we hire an adept voice to analyze our marketing and communications strategy, tactics, techniques, campaigns or collateral? Can we get an adroit external voice to review or write an important speech?
  • Can we make a brand out of our service, business, venture, activity or hobby? Should we advertise or leverage PR strategy and tactics to create a brand?
  • We have lots of information in our database. How do we find the goldmine in the data?
  • Innovative ideas, segmentation and positioning require new age thinking. We are lost and wondering?
  • How do we create value to retain and/or acquire customers? How do we increase customer usage and spends? Do we focus on “revenue, loyal, valuable or profitable” customers?
  • We are a SME or startup venture and have little expertise in marketing, public relations and communications. How do we formulate a ‘quick and cost effective’ marketing, public relations and communications plan?
  • As a non-profit how can we adopt cutting-edge socially responsible marketing and communications practices?
  • If a crisis comes our way, we do not have a ‘crisis communications’ plan in place. How can we formulate a plan now?
  • How can we leverage “privacy and/or fraud prevention (bankcards and online) communications” to our advantage?
  • How do we develop “biometrics usage and benefit communications” for the good of our stakeholders?
  • Do we have too many brands or too few? Do we need to re-visit any of our brand, service or product names? Do we need to launch a new product, service or brand? Can we diversify and yet stay focused?
  • How can I an individual become a brand?

Marketing & Communications: Areas of Service

Marketing & Communications: Areas of Service
Experience the “Power” of “New Age” Marketing & Communications:

The power of marketing and communications strategy leveraged through “holistic, innovative, technological and strategic solutions” can re-define “New Age” customer engagement, insights, referrals and convenience, create a cogent brand out of products, services, people or places, and strengthen customer acquisition and retention process. The areas of significance upon which we offer value-added advisory service within the realm of marketing and communications are:

Marketing – Strategy & Tactics:

  • Outsource Your Marketing Division/Activities.
  • Customer Insights & Analysis.
  • New Ideas Generation & Market-Driven Innovation.
  • Segmentation & Positioning.
  • New Product/Service Development.
  • Marketing, Sales Promotion, Distribution & Branding.
  • Societal & Cause-Related Marketing.
  • Word-of-Mouth Marketing- Your customers your “Brand Evangelists.”
  • Direct, Database & Ecommerce Marketing.
  • Virtual, Digital & Mobile Marketing.
  • Measuring & Analyzing Customer Profitability.
  • Customer Loyalty & Rewards.
  • Customer Retention & Acquisition Strategies.

Communications & Writing – Strategy & Tactics:

  • Outsource Your Communications Division/Activities.
  • Public Relations, Marketing Public Relations & Communications.
  • Consumer and Marketing Communications.
  • Media Relations & External Communications.
  • Crisis Communications & Management.
  • Online, Digital & Social Media Communications.
  • Privacy & Fraud Prevention Communications.
  • Biometrics Usage & Benefit Communications.
  • Business Communications & Speechwriting.
  • Content (Online/Digital) Writing.
  • Creative Writing.
Contact: pushpendramehta@vcherishmedia.com

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